Your Portfolio is Your Income Statement
Brands don't hire based on charisma. They hire based on one thing: "Can you make a video that makes our product look good and makes people want to buy it?"
5 Core Video Types to Include
1. Unboxing Video: Show energy and authenticity. Real reactions. 20-30 sec.
2. Problem-Solution: Show real problem, present solution, before/after. 25-35 sec.
3. Demo/How-To: Show in action, explain benefits. 30-45 sec.
4. Lifestyle/Integration: Product as part of daily routine. Natural tone. 20-30 sec.
5. Comparison/Testimonial: vs alternative or personal benefit. 20-35 sec.
Portfolio Architecture
Show in order: Your best 1-2 videos first → Range of styles → Recent testimonials
Quality Standards
- Lighting: Natural light or ring light (not backlit)
- Audio: Clean audio beats good video
- Backgrounds: Clean, minimal, intentional
- Framing: You and product clearly visible
- Editing: Light text, basic transitions, professional
Where to Host
YouTube Playlist is best (free, professional, easy to share)
Update Every 3 Months
Remove weak performers, add new videos showing you're active and improving.